Apple removes claim that its Pro Display XDR goes 'far beyond HDR' in the UK

Following a complaint and subsequent review by the Advertising Standards Authority (ASA) in the UK, Apple has changed the marketing for its $5,000 Pro Display XDR. Per 9to5Mac, the ASA asked Apple to remove the term 'Far beyond HDR' from its marketing materials for its flagship display, a request which Apple abided, at least in the UK. In the US, the phrase 'Far beyond HDR' remains live. The phrase 'Far beyond HDR' has become a sticking point because some customers believe it's misleading. The P...